When designing a logo, it’s important to keep to a few ideas rather than crowd them. I’ve elected not to include ‘ORG’ in the logo because I felt that the unicorn was enough. If I were to add it, I believe it would feel too crowded.
Now, we might be able to look into options in making that unicorn more ‘Org-roamy’, but I’m waiting for manageable suggestions that would fit well with the original design, since people seem to like it.